Many people are opposed to the idea of hiring a coach—one who specializes in a specific area of interest such as business or fitness. They claim that any information that a coach can teach can be learned by doing your own research. Given the vast amount of information available on any particular topic, that statement is probably true.
So why hire a coach?
Perhaps the biggest reason why the average person needs a coach is that it provides forced accountability. Simply put, you won’t do what you know you should be doing when left to your own accord.
It is common knowledge that eating a bowl of quinoa, salmon, and broccoli is healthier than pizza. We all know that doing some form of exercise on most days has unmatched benefits for physical and psychological wellbeing. So why is it that so many people struggle to make the right decisions despite being armed with the knowledge?
Knowledge is not enough. Information is abundant, but you won’t make much progress without taking action. Having the discipline to take action on a daily basis is difficult, which is why most people give up well before reaching their goals.
This is where a coach comes in. A good coach will not only provide guidance and direction, but will also hold you accountable for sticking to the plan of action. Feeling lazy to work out after a stressful day of work? You’d better snap out of it and put your sneakers on, because you’ve got a 6 PM appointment with your personal trainer. Hate crunching numbers? Open that Excel spreadsheet anyway, because your business coach expects detailed financial reports first thing in the morning.
A good coach will call your bluff on how serious you are about accomplishing your goals and provide external motivation during moments of weakness or vulnerability.
Can you become more knowledgeable, build discipline, and take action on your own? Yes, but you probably won’t. Hiring a coach can be the catalyst that propels you to surpassing your goals and living a life you’re proud of.